Google Analytics

Google Analytics


Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

More info

  • GA4 is the default Google Analytics installation, and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form.
  • According to a statement made by Google (March 2022) Universal Analytics will stop collecting new data on July 1, 2023, with Google Analytics 4 set to replace it





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