Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
- GA4 is the default Google Analytics installation, and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form.
- According to a statement made by Google (March 2022) Universal Analytics will stop collecting new data on July 1, 2023, with Google Analytics 4 set to replace it
G2 Reviews 👇
The G2 on Google Analytics
What is Google Analytics? Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.